It's important to have a primary doctor who can help you stay healthy and provide services when you are sick. With a primary doctor on file, BlueCross BlueShield of Western New York can accurately process your claims and help you get the care you deserve. Whether you are choosing a primary doctor for the first time or need to change your current one, it's easy to do. 

Need help finding a doctor? BCBS of WNY has created the Help Center to assist you in finding what you're looking for.  Find primary care in a few easy steps, see below: 
  • Select a Primary Doctor
  • Login to your member account, then enter a provider name, specialty, or browse by category.  You can also refine your search by location, distance, gender, and more.  Your results will be displayed by distance closest to you.
  • In the results, eligible Primary Doctors will be labeled as PCP. If you are sure this is the doctor for you, click on "select as your PCP." 
  • Confirm your selection by clicking OK.
  • If you have dependents, you can then choose whether to select this doctor as your own, or for a dependent.  Subscribers can choose a primary doctor for dependents under 18-years of age.