The NFTA held an event the Buffalo Airport today, January 10, to announce the launch of the internationally recognized Hidden Disabilities Sunflower program at Buffalo and Niagara Falls International Airports (BUF, IAG). This initiative reaffirms the NFTA’s commitment to fostering inclusivity and providing a supportive environment for all travelers.

The program, originating in the UK, has gained global recognition for its simple yet powerful approach to accessibility by bringing hidden disabilities into the spotlight. These can include autism, mental health conditions, hearing loss, chronic pain or other non-apparent - disabilities and conditions.  Passengers who may need additional assistance while traveling can discreetly signal their needs by wearing a Sunflower lanyard, badge, or wristband.

“The NFTA is dedicated to making air travel a positive and stress-free experience for all,” said Kim Minkel Executive Director of the NFTA. “Airport staff have been trained to recognize the Sunflower symbol and will provide compassionate assistance ensuring a smooth journey for program participants. Launching the Hidden Disabilities Sunflower program at BUF and IAG reflects our dedication to ensure every passenger feels understood, respected, and supported.”

Lynn Smith, Sunflower Regional Director USA said “We are thrilled for NFTA to join the growing number of U.S. and international airports and businesses that participate in the Hidden Disabilities Sunflower program. NFTA’s exemplary commitment to better support passengers and airport staff that have non-apparent disabilities will make a huge difference in the lives of those that choose to wear the Sunflower.”

The event featured remarks from NFTA Leadership, community stakeholders, and testimonials from individuals and organizations advocating for inclusion.